Our websites offer more than 300,000 items at any given time. We add 1,600 new items a week at average. Our website is now one of the largest fashion e-commerce websites in Japan handling approximately 680 shops along with 2,600 brands as of March 2015. The number of brands are continuingly increasing, enabling us to reach out to many customers’ preferences as possible.
Our customers are generally fashion conscious and have good taste in fashion. They are able to select items that suit them among our enormous quantity of products. Our customers trigger and invite other new customers,by sharing information on SNS sources, or by a simple route of “word-of-mouth”.
We believe that every brand’s image should be maintained on our website as well. We continue to improve our user interface, trying to develop an attractive website. As of March 2015, we have attracted over 3.5 million members and 2,600 brands.
Handling items are stored in our own warehouse. Receipt, measurement, photography and shipment are all managed in-house by our own employees. We continue to improve operation management, such as working processes according to our growth. Every system, as well as logistics infrastructure has been developed in-house to specialize in the fashion area. We believe this has become our competitive advantage.
The essential factor which support our 4 advantages mentioned above, is simply our staff. Many members of Starttoday were originally royal customers of ZOZOTOWN. Our Fashion savvy staff are able to understand our customer’s needs as well as our client brands. Adding the passion from our staff to the four advantages above, we are able to offer services in a way competitors cannot.